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Vehicle graphics are essentially a mobile billboard, one which is digitally printed and installed on a company vehicle. You can cover an entire vehicle or only part of it, depending on your company’s individual needs. Vehicle graphics can be in the form of signage applied to a single or multiple company cars or trucks, or a “vehicle wrap,” a digitally printed, heavy-duty vinyl that’s professionally installed on a company’s vehicles.

Vehicle graphics include full color, eye-catching messaging which ensures your company gets noticed by thousands of prospective customers every day. And vehicle graphics do get noticed. According to OAAA, “more than 95 percent of people are reached by media targeting vehicle drivers and passengers.”


Vehicle graphics are among the least expensive of all marketing strategies according to OAAA, something which is especially important for small businesses with limited advertising dollars.

On average, vehicle graphics cost the companies which use them about 4 cents per thousand impressions, or $44 for 1 million impressions. That’s much less expensive than outdoor signs and billboards, which cost $3.56 per thousand impressions, and newspaper ads, which cost on average $19.70 to reach 1,000 customers.

The newspaper ad markets for about a day or two until it is recycled. The TV commercial brands your business for 30 seconds – if the consumer is in the room. Vehicle graphics, on the other hand, advertise 24/7, 365 days a year – even when parked. Since the average vehicle vinyl product lasts for about five years, you get nonstop branding and advertising for this time. Park the truck, van or car in front of your business for additional eye-grabbing signage; place it in front of your home to generate interest in the neighborhood, or put it in the supplier’s parking lot to let folks know where you get your high-quality raw materials.
Depending on whether you have one vehicle or a fleet, and how far you travel, you could potentially reach tens of thousands of viewers per month – all of which may need your products or services! You can reach a larger audience with a vehicle wrap than almost any other form of advertising; many businesses gain more customers from their vehicle wraps than their websites.
Vehicle wraps travel into the view of potential customers instead of waiting for them to see your press ad. As a business, you can non-intrusively reach out to customers over all the roads your vehicle(s) travel on. The lead possibilities from mobile exposure are nearly endless.
Vinyl vehicle wraps offer a form of protection for your vehicle against scratches and small dents from road debris. Specialists can also easily remove vinyl vehicle wraps without damaging the vehicle’s paint. Wraps help to keep your vehicles in better condition for when you need to trade them in or sell them.
About 75% of people say that have a favorable opinion of companies they see through truckside advertising. Likewise, most people feel a company is more established and more successful when this form of marketing is involved.


*Pictures above are just for illustrative purposes only

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